35 Tips to Successfully Grow Your Business Online (2020)
one month ago in General
Starting a business is a challenging thing. But, it is also rewarding if you manage the business with a proper plan of actions. Systematic approach for business promotion and management will help your business to grow faster. Small scale traders and beginner entrepreneurs must learn a few tricks to help their businesses to grow. Some of these tips and tricks are discussed in the following section. Try to incorporate these tips with your business management plan, and you shall experience terrific results.
1. Create a Visually Attractive Website
For web presence, it is important to have a website. If the website is visually attractive, it will be a bonus for your business. People love websites that are visually attractive and informative.
2. Relevant Web Content
You need to add contents to the website which define your business and services or products. Content should be relevant otherwise the website shall lose its importance.
3. Responsive Website Design
Today, a large number of people use smartphones to access the internet. If your website is not supported to mobile view, you shall lose many potential customers or clients.
4. Flat Images
Instead of heavy images, using flat images is a trend for website design nowadays. Flat images are easy to load, and thus website does not show up loading issues.
5. Improve the Speed of Website
Along with flat images, you need to choose a good website hosting service for optimizing speed of your website.
6. Social Media Presence
A business gets more exposure with social media presence. Use the social media platforms like Facebook, Twitter, Instagram, Reddit, Linkedin and many more to promote your business.
7. Follow the Competitors
Follow the footprints of your business rivals, when it comes to developing business marketing plans. Keep in mind that following someone is not exactly copying.
8. Educate Yourself
As a business owner or entrepreneur, you must keep reading the latest business magazines or e-zines. Staying updated helps you to run a business with more proficiency.
9. Blogging for Business Promotion
To promote your business, blogging is a useful tool. Through guest blogging, you can promote your business.
10. Press Release Once in a Month
Publishing a press release at least once in a month is useful for maintaining good business reputation and visibility.
11. Call to Actions for Conversion
When you craft content for your website or social media, you need to add call to action statements, like “buy now”, “click here”, “visit this” and many more. Call to action enhances conversion rate.
12. Paid Social Promotion
Social media platforms like Facebook and Instagram have paid promotion options. You can pay Facebook to promote your business.
13. Focus on Building Email List
You need to focus on building an email list. Add more contacts day by day. Having more contacts will boost your email marketing conversion rate.
14. Use Hashtags for Social Media
To enhance exposure of your social media posts, you should use the relevant hashtags.
15. Follow Social Media Trends
Check what’s trending on social media, and try to post something relevant to that.
16. Create Videos for YouTube
YouTube is a good platform for business promotion. Through interesting YouTube videos, you can drive more organic traffic to your business website.
17. Build Awareness
If you offer an innovative product or service, you need to build awareness. People must understand the benefits of using your products or services.
18. On-Page Optimization
On-page SEO is important. Your business website content must have relevant keywords. Keywords should be there in titles and meta descriptions.
19. List Your Business to Local Business Directory
Online business directories are there, and you can list your business in such directories. From such directories, a website can get organic traffic.
20. Try Google Adwords
The paid advertising program of Google is useful for promoting a business. Google Adwords is worth trying.
21. Follow the Right Schedule
As a business owner or entrepreneur, you need to prepare your daily schedule. Work as per the schedule to stay stress-free.
22. Use Google Analytics
Using Google Analytics for checking activities of visitors on the business website is helpful. Google Analytics data will help you to improve your business.
23. Make a Proper staffing Plan
As your business starts rolling, you would require manpower support. Make a proper staffing plan to help your business to grow with the right manpower support.
24. Tools for Tax Calculation
Financial year ending hassles will be minimized to a great extent by using a proficient tool for tax calculations.
25. Creative Promotional Offers
To grow your business, you can launch an interesting business promotional offer. Promotional offers and discounts work well during festive times.
26. Ask Buyers to Add Reviews
You should ask buyers to add photographs and reviews of your business. Getting more positive reviews is good for your business reputation.
27. Respect Criticisms
All reviews would not be positive. You have to take the criticisms too. Use the criticisms to upgrade your products or services.
28. Reward for Referral
Start a referral program for your buyers and reward them cash back or freebies for every referral.
29. Collaborate with Social Media Influencers
A lot of people have a good amount of social media fans. You can collaborate with the influencers to help your business to grow.
30. Get Listed to Google My Business
People use Google to search anything and almost everything. Having listed to Google My Business is good for your business reputation. Nevertheless, it is good for SEO for your business too.
31. Stay Active on Social Media
Having social media profiles is not enough. You need to stay active and engage your social media fans in various posts.
32. Switch to Dedicated Web Hosting
When your business starts earning good revenue, you should switch to dedicated website hosting instead of using shared web hosting. It will enhance security for your website.
33. Find Strategic Business Alliance
You need to find strategic business alliances for collaboration. Through collaborations, small businesses can grow.
34. Focus on Local SEO
Local SEO is a way to make a business popular in a particular region. It helps the business to get more organic traffic.
35. TV and Radio Ads
When your business has started earning good revenue, it is the right time to invest money in TV and radio advertisements. This will give your business more exposure.